CUSTOM ACTIVEWEAR PRINTING GEELONG

Custom Activewear for Geelong’s Fitness and Sporting Scene

Geelong is a city on the rise — and its fitness industry is rising with it. From the established gym chains to the wave of boutique studios opening across the CBD, Newtown, Belmont, and beyond, Geelong’s fitness community is more dynamic than ever. Fitprint is the specialist custom activewear printer that helps Geelong fitness businesses and sporting clubs elevate their brand with premium printed apparel.

We work exclusively with the fitness and sports industry. Every garment, every fabric, and every print we produce is selected for performance in a training environment — not a fashion runway.

Geelong’s Growing Fitness Market

Geelong’s transformation over the past decade has been remarkable. Once firmly in Melbourne’s shadow, the city has developed its own identity as a destination for young professionals, families, and entrepreneurs — many of whom prioritise health and fitness. This demographic shift has fuelled significant growth in the local fitness industry:

Boutique studio expansion. Reformer Pilates, yoga, barre, cycling, and HIIT studios have found enthusiastic audiences in Geelong’s inner suburbs and waterfront precinct. These studios demand branded activewear that reflects their premium positioning and appeals to design-conscious members.

Functional fitness and CrossFit. Geelong’s CrossFit and functional training community is well established, with multiple boxes and strength facilities producing competitive athletes. Bold, hard-wearing branded gear is essential for these businesses.

Personal training boom. Geelong’s PT sector has grown significantly, with independent trainers and small coaching teams building strong personal brands. Custom activewear is a key part of that brand identity.

Sporting club heritage. Geelong’s sporting culture is legendary. The Cats, local football and netball leagues, cricket clubs, and surf lifesaving organisations are the backbone of the community. These clubs need quality team apparel that represents their identity with pride.

Why Specialist Activewear Printing Matters for Geelong

Geelong fitness businesses often default to general print shops or Melbourne-based suppliers for their branded apparel. The problem is that general printers produce general results — screen-printed cotton that cracks, fades, and doesn’t perform in a gym environment.

Fitprint is different. We use sublimation printing on performance fabrics, which delivers:

• Permanent, vibrant colour — Ink is bonded directly into the fabric fibres, producing prints that won’t crack, peel, or fade through hundreds of washes
• Full design freedom — Unlimited colours, all-over prints, gradients, and complex artwork at no extra cost per colour
• Preserved performance — The print doesn’t sit on top of the fabric, so breathability, moisture-wicking, and stretch properties are fully maintained
• Professional finish — The result looks and feels like retail-quality activewear, elevating your brand above competitors who rely on basic screen-printed merchandise

Gear That Works for Geelong’s Climate

Geelong shares Melbourne’s famously variable weather — and then adds the chill of a coastal breeze from Corio Bay for good measure. Your activewear needs to work across seasons:

• Summer — Lightweight singlets, breathable shorts, and moisture-wicking tanks for hot training sessions
• Winter — Hoodies, long-sleeve tops, and compression layers that provide warmth without restricting movement
• Shoulder seasons — Versatile t-shirts, three-quarter tights, and mid-weight options for Geelong’s unpredictable autumn and spring

All garments maintain consistent sublimation print quality regardless of the garment weight or style.

Serving Geelong and the Surf Coast

Fitprint delivers across the greater Geelong region and Surf Coast:

• Geelong CBD, Newtown, Belmont, and Highton
• North Geelong, Corio, and Lara
• Ocean Grove, Barwon Heads, and Leopold
• Torquay, Jan Juc, Anglesea, and the Surf Coast
• Colac and the wider Western District

Start Your Geelong Order

Ready to give your Geelong fitness business or sports club the branded activewear it deserves? Place your order now — no minimums, specialist quality, and fast delivery to the Geelong region.