Your Own Branded Merch Store — We Handle Everything

FITPRINT Pioneered Merch Stores for the Fitness Industry

Before FITPRINT, gym owners who wanted to sell branded merchandise had two options: invest thousands in upfront stock and hope it sold, or do nothing. Neither option was good enough.

We changed that. FITPRINT pioneered the custom merch store model for gyms, fitness studios, and PT brands — giving fitness businesses a way to sell premium branded apparel to their community with absolutely zero upfront cost and zero inventory risk. Since then, we have helped gyms and fitness brands across Australia launch branded merch stores that generate revenue, build community, and strengthen brand identity.

The concept is simple. We build you a branded online store, you promote it to your community, your members order directly, and we handle all the printing, packing, and shipping. You never touch the product. You never buy stock upfront. You earn profit on every sale.

What You Can Sell in Your Merch Store

Your merch store can feature any product in the FITPRINT printing range:

• T-shirts — The foundation of any merch range. Regular fit, oversized, muscle tees, and performance tees.
• Singlets & tanks — Gym-floor essentials for members who want to train in your brand.
• Hoodies — The highest-margin, highest-demand merch item for gyms. Premium fleece with vibrant prints.
• Shorts — Training shorts and casual shorts with your branding.
• Leggings — Printed leggings and compression tights for members who want to rep your brand from waist to ankle.
• Sports bras — Branded sports bras for gym communities that cater to women’s training.
• Accessories — Caps, beanies, bags, and other branded accessories that round out your range.

Merch Store Success Stories

Gyms and fitness brands that have launched merch stores with FITPRINT consistently report the same outcomes: increased merchandise revenue, stronger brand identity within their community, and dramatically reduced workload compared to managing stock manually. The zero-risk, zero-inventory model means even small studios and independent PTs can offer professional merchandise without the financial exposure of traditional methods.

Getting Started Is Simple

Launching a FITPRINT merch store takes minimal effort on your part. Here is what you need to provide:

1. Your logo and brand assets — we build the store to match your visual identity
2. Your product selections — choose which garments and designs to feature
3. Your pricing — set retail prices that reflect your desired margin
4. Your promotion plan — we help you plan the launch, but your community is your audience

We handle the rest — store build, product mockups, payment processing, print production, quality control, packing, and shipping. From setup to first sale, most stores go live within a week.

Launch Your Merch Store Today

Stop leaving money on the table. Your members want your merch — give them a professional, risk-free way to buy it. FITPRINT’s merch store model was built specifically for gyms and fitness brands, and it works.

Get started at order.fitprint.co — or contact our team to discuss launching your branded merch store. Zero upfront cost. Zero inventory risk. All the upside.